Oscar Mayer Enters Plant-Based Market with NotHotDogs and NotSausages

In a groundbreaking collaboration with The Kraft Heinz Not Company, Oscar Mayer is set to launch its first-ever plant-based products, NotHotDogs and NotSausages. The new offerings aim to replicate the classic taste Oscar Mayer is known for, catering to both plant-based enthusiasts and the plant-curious. The initiative represents a significant move by Oscar Mayer into the growing plant-based food sector, leveraging innovative AI technology for product development.

Innovative Flavors and Plant-Based Options

The NotHotDogs and NotSausages will be available in Bratwurst and Italian sausage flavors, providing a savory and smoky taste experience synonymous with the Oscar Mayer brand. This venture into plant-based meats follows Kraft Heinz’s previous successful launches of KRAFT NotMac&Cheese, KRAFT NotCheese Slices, and NotMayo, further expanding the company’s plant-based portfolio.

Strategic Partnership and Technology

The Kraft Heinz Not Company’s partnership with Oscar Mayer utilizes NotCo’s cutting-edge AI technology to develop plant-based foods that don’t compromise on taste or quality. The collaboration aims to make plant-based meat alternatives more accessible and appealing to a broader audience, from dedicated vegans to those exploring plant-based diets. The NotHotDogs and NotSausages are set to debut at Expo West and will be available nationwide later this year, marking a pivotal moment in the brand’s evolution and its commitment to sustainability and innovation.